Client Comments

Lanny changed forever the way we look at business. His incredible insights into how to build a company that works for us is our blueprint for the future. Plus he's a heck of an interesting guy to talk to.

Jennifer Boznos, CEO
Call of the Wild School for Dogs
Chicago, IL

A Strategic Planning, Process Improvement & Problem Solving Model

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Strategic Planning Model

About Lanny Goodman

Hundreds of entrepreneurs have told Lanny, “I’ve built a great balance sheet, but I lost my life somewhere along the way.” Over more than twenty-five years Lanny has created a methodology with which entrepreneurs can regain control of their lives and fuel the growth and financial strength of their companies. He helps them break the fire fighting habit and start living and leading intentionally.

Since 1980, CEO’s and senior managers of an extraordinarily wide variety of businesses both large and small have consulted Lanny. His passion and focus, however, is the entrepreneur and his or her company.

Lanny began his career by starting, building and selling two successful manufacturing businesses. Having experienced first hand the triumphs and trials of entrepreneurship, he found himself drawn to helping other entrepreneurs lead richer, fuller lives and build healthier relationships with their companies.

Lanny holds a BA in Fine Arts and an MBA in Financial Management, which gives him grounding in the tools and mechanics of business. This unusual combination of disciplines and perspectives makes Lanny uniquely qualified to help entrepreneurs with the most abstract and complex work of leading a business – strategic planning.

A dynamic speaker, Lanny has presented at sixteen Inc. Magazine national conferences, including five Inc. 500 conferences. His extraordinary tenure with the Inc. conferences is due to one thing only. His audiences give him rave reviews for both content and delivery. Lanny has presented to more than one hundred and fifty groups of CEOs for Vistage (formerly The Executive Committee or TEC), a national network of support groups for CEO's, as well as many trade association national conferences.

In January of 1998, Inc. Magazine honored Lanny with a feature story on his work. He has been cited repeatedly in the national press including Inc., Fortune Small Business and the New York Times.

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